Brand awareness is a measure of how familiar a consumer is with your brand.

Your ultimate guide to brand awareness

Can you imagine a world where nobody had ever heard of brands like Coca Cola, Kelloggs or Bandaids? These companies have become so synonymous with the products they sell (soda, cereal, and bandages, respectively) that they’re permanently etched into consumer culture. But even if your product or service doesn’t have the same universal appeal as […]

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